As a blogger whose bulk of posts features fashion, I will be the first to admit that I am not immune to falling into a style rut. Sometimes, I can’t find any new item that screams, “Okay, you need this immediately.” I’m simply another human who, just like you, goes into their closet and comes out in a bad mood because I feel like I have nothing to wear. If you don’t believe me, just ask my husband Matt. He will absolutely validate this for you. I may be a fashion blogger, but even I run out of outfit inspiration and need a fresh take on things.
About a month ago I was in said rut. The weather was gloomy, I was sick of wearing the same “California winter” things over and over, and quite frankly I had become a bit lazy. It was sheer fate that on this day I received an email from the team at DAILYLOOK. If you haven’t heard of DAILYLOOK, here’s the lowdown: they are an online styling subscription service that sends you a box of carefully curated pieces that you can mix and match. You keep and pay for what you want and send back whatever you don’t want.
Honestly, this email could not have some at a better time and their service peaked my interest. I was open to a new perspective from someone who wasn’t looking at my closet on the daily and who could give me some cute new pieces I may have not thought about. I figured since I wasn’t really inspired by anything at the time, maybe I could use the help.
So, did I love or hate having another fashionista style me virtually? In today’s post, I’m sharing an honest review on my DAILYLOOK experience.
After you sign up with DAILYLOOK you take a detailed survey/quiz. You fill out physical information about yourself such as like height, weight, and body type. Then you move into preferences. These questions consist of things like, “What do you feel like is missing from your closet?” and then you can answer between shoes, blouses, skirts, etc. Finally, there’s a sequence of looks and you select if it’s your style or not. Price point of each piece is also taken into consideration when your stylist pulls items because they also gave you a handful of stores to choose from. All of this information is so that the stylist can learn about you, what you want, and what you like to wear.
Prior to sending your box of goodies, DAILYLOOK sends a preview email featuring a couple of your items. This way, you have the opportunity for feedback prior to receiving the pieces. I really appreciated that, because my type A personality was actually a bit worried that my box would come full of things that, despite filling out the above, I didn’t love. I left a quick note for my stylist Diane to let her know that I was looking for spring items. She replied promptly that she was on it. About a week later, my box arrived.
DAILYLOOK just got a branding overhaul and everything arrived to me in the cutest blue gift box. I am a sucker for packaging, and I loved that when the box came, I truly felt like I was opening up a birthday gift. This may sound cheesy, but it was really fun to open up a box on an ordinary day with no special circumstance, where you genuinely didn’t know what was inside.
I wasn’t sure how many things were inside of my box, but it was actually a lot of stuff. The delivery included 2 pairs of jeans (J Brand and Hudson), a denim skirt, a tank, an off the shoulder top, a bomber jacket, a long sleeveless duster, a lightweight sweater, a purse (Rebecca Minkoff), and a necklace (Gorjana).
I loved the long duster but it was too big on me, and I have plenty of denim skinny jeans. I also really liked the bomber jacket they sent over, but it didn’t hang right on me with the ruching at the top. So, I decided to keep the white J Brand jeans they sent and paired it with this cute sheer black top, also in the box.
Diane definitely listened to me when I asked for more spring pieces; although the top is long sleeve is sheer on the sleeves and really perfect for transitional weather. The only two things in the look you see here that aren’t from DAILYLOOK are the shoes and the sunglasses. Yep! Even the cute little box bag is from them.
The verdict? I liked about half of the pieces in the box, and I loved Diane’s notes on which pieces to style together. It was just like regular shopping – there’s sometimes a piece that you love that doesn’t fit well; something looks cute on the hanger but terrible on your body; or you see something it fits, and you get it. I did enjoy the convenience, but the returning of the items is a little cumbersome because you have to go online and select everything you don’t want prior to shipping back the box. In a perfect world I wish you could just ship back the box and they figure that part out for you.
Overall I enjoyed the DAILYLOOK experience, and my stylist couldn’t have been nicer. I don’t know that I need a box each month, but you can adjust delivery dates and skip boxes similar to meal services. They are definitely a service I’d consider using in the future when I’m down in the dumps on my closet again.
To sign up for a box of your own, click here.
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