October Beauty Obsessions: Why You Should Use Wet Styling Hair Products

I’m not sure if I’ve been living under a rock my whole adult life or not, but I just discovered wet hair styling products. I mean, I guess I knew they always existed, but I never really gave them any thought. Up until recently, I’d only use dry styling products. That is, styling products made for dry hair. (You guys know I love my dry shampoo.)

But after a recent blowout compliments of my friends at Oribe, I have a whole new appreciation for wet styling products. In today’s post I’m sharing some new favorites from Oribe that you put in while your hair is damp, and why you should incorporate wet styling products into your hair routine.

I want to mention first that this post is not sponsored. I got a free blowout form Oribe last month before an event to launch their new Power Drops. During that blowout, the stylist used these items on my hair. I loved how my hair felt so much, and I got SO many compliments on it. So I emailed the Oribe team to ask if I could get my hands on what the stylist used in order to share with all of you. They did send me free product, but this post is 100% out of pure love for the items that were used in my hair that night.

Let’s start with a product that a lot of you are already pretty familiar with: mousse. I used to think that mousse was just something that made your hair crunchy, so I have always avoided it until now. Add mousse into hair while its damp, starting at the roots and down to the ends. This Grandiose Hair Plumping Mousse has technology in it to it volumize the hair shaft for allover body. Much to my surprise and delight, my hair wasn’t the slightest bit crunchy.

Then, spray in Maximista Thickening Spray. While this also acts as a volumizing product, it helps with heat protection for when you dry and style. To help maintain volume allover, spray along the entire strand from roots to ends.

Finally, my stylist combined Damage Repair Booster Power Drops with Featherbalm Weightless Styler. These Power Drops are new (there are 3 kinds) and you can mix in with any wet styling product – even shampoo or conditioner! They kind of do exactly what the name hints to: they provide a powerful boost to help aide with your hair concern. With my blonde, my ends can tend to dry out, so I am always looking for products to incorporate into my hair routine. You have to keeping using these drops though, so don’t think it’s going to be an instant result here. The other two drops are for color and anti-pollution/hydration.

The Featherblam Weightless Styler is a liquid-like balm that helps with shine and polish, but also helps to detangle. I really liked this product because just like it’s name, it really is basically weightless. If you want, you can actually double up on this and use it later in your routine on dry hair to help tame fly aways and frizz.

You might be thinking, “Camille, all of these products go onto your hair, and you haven’t even dried it yet?” Yep. Now here is the part that will blow your mind. You might think that with all of these products, not counting the ones you put in after hair is dry, that it would get heavy or crunchy. Believe me when I say that the opposite happened to my hair this day. It has never felt lighter or bouncier, and had great volume without looking like a hair ad from the 80s.

At the event, I spoke to one of the Oribe co-founders, Daniel Kaner, about wet styling products and how I was such a newbie. His explanation made it really easy to understand how all of these products didn’t weigh down my hair. In Korean skin care, you apply light layers of multiple products. As you apply each light layer, it absorbs into the skin. This is very different than applying one big layer of one product. The same is for hair. He explained that lightly layering in products, starting when you hair is damp, helps build volume as your hair dries, without feeling heavy.

When your hair is dry and you add a ton of volumizing products, you’re just weighing you hair down. Whereas when you style with wet products, you’re layering in the volume and protectants as hair dries, so they work together. Ironically if you do this, the less of that volumizing hair spray, dry shampoo, etc. you’ll have to put in at the end (AKA where the weighing down happens).

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